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New Blog - MosaicTraveler - by Personal Luxury and Benchmark Resorts & Hotels Brand
The Woodlands (Houston), Texas, June 2014 … Personal Luxury Resorts & Hotels® and Benchmark Resorts & Hotels® brands collections together announce the launch of a new consumer travel blog for today’s luxury traveler: Mosaic Traveler. The brands, under the guidance of parent company Benchmark Hospitality International®, have been concepting Mosaic Traveler for the past year, hiring veteran journalist, Greg Oates, to serve as writer and editor. Lisa Stice, vice president global online marketing, who oversaw the blog initiative, made the announcement.
“We are so pleased to present Mosaic Traveler,”said Ms. Stice. “Our goal is to make the new blog a richly inviting and informational travel resource to our customers and all who have an interest in our individually-branded hotels & resorts – as well as their remarkable travel destinations.”
“There is such an incredible interest these days in local, authentic travel experiences that are unique to their specific destination,” says Editor Greg Oates. “The new blog was designed to spark ideas about enriching, immersive travel opportunities available to discerning travelers and guests of both exciting new consumer brands from Benchmark Hospitality.”
Mosaic Traveler showcases the unique, independent, and inspired activities at both the Benchmark Resorts & Hotels and the Personal Luxury Resorts & Hotels brand collections in the United States and internationally. The new blog highlights guests’ travel stories, hotel staff recommendations, new travel developments in each destination, and Q & As with creative industry insiders.
Mosaic Traveler also features a dedicated section highlighting trends in the meetings & events industry, and how Benchmark Conference Centers® is leading some those trends.
Mr. Oates has divided the blog into the broad categories of Lifestyle & Culture, Food & Drink, Active & Adventure, Hotel Stories and Special Events, using each as a platform for storytelling and showcasing authentic guest experiences. Recent postings included a Q & A about how Georgia O’Keeffe inspired a generation of modern women; how Gloria Estefan brings South Beach to Vero Beach; Seattle’s Barking Frog Bistro rolling out its ‘Road Toad’ Food Truck; and Where to Swim with Sharks, Turtles & Tarpons in the Caribbean.
Readers looking for something more cerebral will find it in Quiet Your Monkey Brain with Yoga, Music & Surf at Wanderlust O’ahu. The blog is updated 2-3 times per week. Readers can opt-in for email or social media prompts with every update.
“We especially look for stories that educate travelers in some way,” continued Mr. Oates. “The blog is really about people doing innovative things, and cool special events that convey the uniqueness of the local community. Hopefully that inspires our readers to consider different types of local experiences and see the potential of travel in a new perspective.”
About Personal Luxury Resorts & Hotels
Personal Luxury Resorts & Hotels® includes unique hand-picked properties in spectacular U.S. destinations coast to coast. Each hotel and resort delivers personal luxury in a spirit true to its own distinctive locale, yet in keeping with the collection’s shared mission. They represent a select portfolio of Benchmark Hospitality International®, which has been a leading US-based hospitality management company for over 30 years. Personal Luxury Resorts & Hotels is the preferred choice of guests who yearn for transformation over accommodation, customization over conformity, and inspiration over predictability. With Personal Luxury Resorts & Hotels, luxury is always personal. www.personalluxuryresortsandhotels.com. To become a fan on Facebook, visit www.facebook.com/PersonalLuxuryResortsandHotels, or follow us on Twitter at www.twitter.com/PersLuxResorts.
About Benchmark Resorts & Hotels®
Benchmark Resorts & Hotels® represents the finest in lodging, dining, recreational and meeting accommodations. Many are certified by the International Association of Conference Centers, the leading professional organization governing the multi-billion dollar conference center industry on five continents, and many have also been recognized with the coveted Benchmark Conference Centers® certification of meeting excellence. Benchmark Resorts & Hotels deliver highly specialized service that anticipates guests’ needs and ensures a hospitality experience unsurpassed and long remembered. www.benchmarkresortsandhotels.com. To become a fan on Facebook, visit www.facebook.com/BenchmarkResortsandHotels, or follow us on Twitter at www.twitter.com/BenchmarkHotels.
Ken Ellens Communications